Einstein Messaging Insights DashboardĬlicking on the insight gives more details of the anomaly in the Einstein Messaging Insights Dashboard. The dashboard shows send-related information, such as Job ID, Email Name, Subject, Date Sent, and Total Delivered. Notifications Badge indicates that there’s a High Open Rate for an email. The notification can be seen at the top right corner in your SFMC account. When an anomaly occurs, the notifications badge alerts you. When it finds an anomalously high or low result compared to the expected values, it generates an insight.Einstein monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends, including batch sends and journey sends.The Einstein notifications badge appears in the header, where it’s constantly accessible to let you know how your email sends and journeys perform. Einstein Messaging InsightsĮinstein Messaging Insights alert you to any changes in your marketing performance. With this, you will be able to personalize the content and reach your customers through the right channel. Customers follow the path based on their Persona. After you select the Persona Split, the split will be based on the 4 Persona Types that are available. The first one ‘Persona Split’ is based on the results of Einstein Engagement Scoring. Just drag and drop the Einstein Split activity onto Journey canvas. Use the ‘ Einstein Split’ activity in Journey Builder to segment customers into logical customer journeys based on Einstein Engagement Scoring data. The personas can be used in Journey Builder too within a customer journey. Use this audience, to run personalized campaigns with these customers. In Audience Builder, click ‘Create Audience’, select ‘Einstein Engagement Scoring’ in the attribute library, and ‘Publish’ the audience to use the audience.
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